Every week I talk with business owners who come to me with websites that stress them out and are a headache to maintain.
Their website is not generating leads and they’re hesitant to direct clients to their website because it’s outdated, not mobile-friendly, and doesn’t represent them like they professional they are.
This is not how a website should be serving their business.
Your website is not a static business tool.
A strategically designed website has the potential to generate leads and convert visitors into customers.
These business owners know its time for a new website design but aren’t sure where to start or when.
Will it really be worth the money?
Why now is the perfect time to get a new website design
Building the website of your dreams takes time.
Anyone can purchase a standard website template and have a site up and running quickly.
But choosing to invest in a website that is built with strategy first in order to deliver the results you need for your business takes time, planning, and organization.
Starting on a new website design now will get you closer to your goals faster and deliver the results you need for your business – increased inquiries and more sales.
Start with an audit of your website
What do you like? What do you like not?
Is your site mobile responsive? Does it reflect your branding well?
If you could have your DREAM website what would that look like? What results would it be generating for your business?
Start researching web designers
Write a list of qualities you want in a web designer (example: modern design eye, relational approach, good communication, organized, attentive, marketing background).
Do you want someone who is just going to design a mockup of the site but not develop it? Or do you want to work with one person who can design and develop your website from start to finish?
Do you want a web designer who is experienced with conversion copywriting?
The Bottom Line
If your website isn’t actively generating leads or reaching your goals, then postponing a website re-design only postpones the results you need.