You just launched your new website design and are ready for the results to roll in! I hate to break it to ya, but launching your new website design is the first step. Now, it’s time to get a plan to drive more traffic and boost conversions so your website reaches its maximum potential. But how do you get there? Well, keep this post handy because I’m sharing seven concrete actions you can take today to boost your website’s visibility and attract more visitors and potential clients.
Step 1: Analyze Website Traffic Pre-Launch
To know if your website’s performance is improving, you’ll need to measure your website’s analytics before and after launching the new design. Comparing these two sets of data points will give you a good picture of what’s working and what’s not and what changes you can make to increase conversions!
Step 2: Analyze Website Traffic Post-Launch
Now that your website is live, you’ll begin to see the numbers shifting in your website’s analytics. When implementing changes and a new strategy, it’s recommended to gather and analyze data from a 90-day period. So you won’t see the full impact of the changes you made on day two after launching your website that you’ll see on day 90. You’ll want to look at stats like:
- Overall traffic – How many overall visits and Page Views is your new site getting? Is it higher or lower than before you launched your new website design?
- Bounce Rate – The bounce rate of a website describes how many people visited your website and left quickly. A high bounce rate means that the people who are visiting your website aren’t finding what they’re looking for on your site. That can be due to crowded design, hard-to-read text, or your copywriting not communicating your message and value offer.
- Traffic Sources – Where is your website traffic coming from? Have you seen an increase in organic referrals from search engines?
- Conversion Rates – Are more people engaging with your content? Are you seeing more inquiries, booked calls, or email list subscribers?
Step 3: Post on Social Media
Tap into your existing audience base and post about your new website design on your social media channels! But don’t do it just once. It’s easy for posts to get lost, so posting several times about your new website design and inviting people to check it out will help your posts reach more people. You can post about different features on the website – showcase your video testimonials, your company’s story, or the new services page.
Step 4: Tell Your Email List
If you don’t have an email list, start building one now! People who join an email list are likely your biggest fans and will be excited to see the new website design you’ve worked so hard on! Make sure to include a link to your new website and point out a few of the new features and pages you like.
Step 5: Invest in Paid Advertising
Paid Advertising might seem intimidating, but it can produce some powerful results. Paid advertising is a great way to get in front of people who are already searching for what you do and are interested in what you offer. When someone searches for a company like yours, your ad will display at the top of those results, putting you in the direct line of sight of potential clients. Paid Advertising is also a great way to boost your website traffic ASAP and start generating real results from your new high-converting website, like more inquiries and more leads.
Step 6: Create Quality SEO-Optimized Content
It’s no secret that creating SEO-optimized content for your website can unleash thousands of new visitors. Learning how to write compelling and SEO-driven content for your blog or website can help you show up in search results. When writing content for SEO, keep these three steps in mind:
1) Know what keywords people are using to find businesses like yours.
Knowing what terms (aka keywords) people use to search for a service or business like yours will help you create the type of content people are already searching for. Here are some of my favorite tools for keyword research:
- Answer the Public – Discover what people are searching for and what questions they’re asking search engines that are related to your industry or what you do. This tool is GREAT for generating blog post ideas that solve your customer’s present problems.
- Question DB – This is another excellent tool for learning what questions your ideal clients are asking so that you can create the content they need to solve their problems or answer their questions! This positions you as an expert and like you know what you’re talking about. It’s a great way to demonstrate your experience and expertise.
- Ubersuggest – Ubersuggest is a fantastic new free keyword research tool that is much easier to navigate and understand. This tool can suggest keywords for your domain, generate content ideas, get backlink data, and more.
Once you’ve got your target keywords, it’s time to create content around those topics. Most people head to the internet to ask questions or solve problems. What questions are your ideal clients asking? When you produce helpful content like answering a question or solving a problem, that signifies to search engines that your website is publishing quality, useful content, which makes it all the more likely for them to recommend your link in search results.
2) Write to ONE Person.
Trying to write to a broad audience can water down your message. Imagine one person: your ideal client, and write directly to them. Craft your content as if you’re chatting over a cappuccino at your favorite coffee shop. Ditch the complicated business terminology and write as you talk!
3) Structure your content.
Content that is easily digestible and scannable is more useful for search engines. It’s easier for them to crawl and determine if this content is relevant or helpful to what people are searching for. To structure your content correctly, you’ll need to use proper formatting like headings, subheadings, short paragraphs, lists, bullet points when possible, and of course … keywords! Creating quality content is crucial in driving traffic to your website – so don’t skip it!
Step 7: Promote Your Website Offline
Promoting your website offline might seem like a head-scratcher, but it’s one of the most underutilized ways to promote your website! Offline promotion can look like putting your new website on business cards, brochures, merch, and other marketing materials you use to promote your business. People need to know how to find your site even when they’re not online but in the checkout line!
Launching your new website design is the first step, but taking consistent action each month to drive more traffic towards your website is essential in increasing your website’s performance and the results it delivers. So don’t wait – save this checklist and schedule time once a month on your calendar to review your website’s analytics. Once you start seeing trends in the data, you can make informed decisions on how to tweak your website to maximize its potential and explode your inbox with inquiries.