Setting SMART Website Goals is the first step in planning or updating a website that is being built to produce real results like increasing conversions and landing more inquiries in your inbox. We all want a website that actually brings more traffic and income, right?! Getting clear on your goals will help you develop the strategy you need for your website to consistently deliver results.
What Does a Successful Website Look Like For You?
The first step in creating a successful website is defining what that means to you and your business. Ask yourself this … if your website was “successful,” what would that look like? Do you want your website to generate more leads, book more discovery calls, or grow your email list? Even though you may want all the results listed above (and it’s possible for a website to accomplish several goals), having one clear top goal for your website will help you plan out your website project, define your call to action, and measure how successful your website is.
Why You Need One Main Goal For Your Website
Having multiple goals for your website isn’t necessarily a bad thing; however, having too many goals can muddy your message and dilute the results you see. When you’re website is trying to do ALL the things, it can end up being overly complicated and cluttered. Your website is a crucial piece of your overall marketing plan; however, it should be working in tandem with all your other marketing efforts, like growing your email list and posting on social media.
How to Create S.M.A.R.T. Website Goals
Have you ever heard about the benefits of setting S.M.A.R.T. Goals? SMART stands for Specific, Measurable, Achievable, Relevant, and Time-Bound. Setting SMART Goals allows you to effectively evaluate your progress, adjust as needed, and know when you’ve achieved your goals when your goals meet these criteria. Having clear goals provides clarity on what actions you can take to reach those goals.
Here is an example of S.M.A.R.T Website Goals:
Examples of S.M.A.R.T. Website Goals
Now let’s look at some examples of what your website goal could be. Here are some common goals I see all the time in my web design work with clients and how that translates into their website design.
I want my site to capture leads.
This could mean filling out a contact form, signing up for your email list, downloading a lead magnet, visiting your store location, or calling you. All of your content and main calls to action (CTAs) throughout your website should be directing visitors to take that action. For example: Submit an Inquiry, Subscribe Now, Download Your Freebie, Get Directions, or Call Us.
I want my website to convert visitors into customers.
Maybe you want the main result from your website to be converting leads into a purchase, a booked discovery call, or making a donation. This could look like offering a unique discount code for website visitors, embedding your calendar booking form onto your website, or putting a Donate button in your top navigation bar.
I want to increase brand awareness.
Maybe your website goal is to inform your audience about who you are and what you do. You can support this goal by establishing credibility by demonstrating your professional expertise and showing how your services are the answer to their problems. This could look like having a dedicated Services page outlining what you offer and who it’s for.
Now it’s your turn!
FREE Template: Setting S.M.A.R.T. Website Goals
I created a PDF template to help you map out your S.M.A.R.T. Website Goals so that you can take action TODAY toward creating the website of your dreams.
Download Here (no email required): S.M.A.R.T. Website Goals Template
Prompts for Writing Your S.M.A.R.T. Website Goals
Using the S.M.A.R.T. Website Goals Template, ask yourself these questions to help define your goals for your new website design.
- What does a successful website look like for your business?
- What do you want your website to accomplish?
- How will you measure success?
- What are your objectives? What do you want visitors to see, feel, and do on your website on their way to reaching your goal?
- What are your visitors’ objectives? What do they need to see, feel, or do before they complete your goal? Put yourself in your visitor’s shoes–what are they thinking?
- What are three websites you like? What do you like and dislike about them?
- What do you not like about your current web design that you want your new web design to solve?
Now that you’ve learned all about how to set S.M.A.R.T. website goals and downloaded the free website goals template, it’s time to take action! Set aside time on your calendar this week to fill out this PDF and map out your own S.M.A.R.T. website goals. Taking this action will bring you one step closer to the website of your dreams. You got this!
Not sure where to start or need help clarifying your S.M.A.R.T. Website Goals? Book a Clarity Call with me!