Understanding your website’s analytics is the first step to learn to see what’s working and what’s not on your website.
Website analytics can tell you how many people come to your site, how long they stay there, what pages are most popular, etc. It basically tells you what’s working and what to improve upon on your website! Without them, it’s kinda like throwing spaghetti at the wall in the dark and hoping something will stick.
Today let’s look at your website’s bounce rate.
(Quick side note: I recommend using Google Analytics. It’s free to use and provides a wide depth of metrics. You can learn how to set it up here.)
Today let’s talk about your website’s bounce rate and how it’s affecting your website conversions and sales.
First things first, what is a website bounce rate?
A website’s bounce rate is the rate at which people are leaving your website after landing on one page.
So a high bounce rate of 60% or higher means that MORE people are leaving your website than staying.
A low bounce rate of 40% or lower means that most of your website visitors are immediately intrigued and stick around.
A great way to tell if you need a content refresh or a new website design is to look at your bounce rate and what it’s telling you.
If more people are leaving your website than staying, that means your website isn’t connecting with your potential clients, keeping their interest, and giving them what they need in order to take that next step to work with you.
So how do you turn that around?
Here are 5 quick tips for lowering your website bounce rate ASAP:
- Edit and streamline your website – too much content is too overwhelming.
- Give them the good stuff first. Don’t put your best content below the fold.
- Make your site easy to navigate. Eliminate confusing or unnecessary links in the navigation bar.
- If you were on your website, would you want to read it? Re-write your copy so that it’s informative AND interesting.
- Is your site mobile-friendly? Sixty percent of website traffic happens on mobile devices. If your website doesn’t look good on mobile then it’s holding you back.