Your website is the only place on the entire internet that you 100% own. That means no algorithms are hiding your content or annoying and distracting ads. That is a massive piece of real estate you can use to connect with potential clients!
In this post, I’m going over four ways you can leverage your website to find more clients in 2022.
Post Helpful Content
Posting content that resonates with your ideal clients helps demonstrate your knowledge and expertise and shows potential clients that you GET them and that you understand their struggle and are here to help.
Market That Content Consistently
Posting helpful content is a good start, and marketing that content is even better! Using your blog posts as your marketing for the week not only helps fill out your social media content calendar, but it helps point more people toward your website, where they can view your services, get to know you, and reach out to hire you.
Build An Email List
Use your website to grow your email list. Having an email list is a great way to connect with potential clients, and having that as a CTA on your website will help gather signups and put you in the inbox with potential clients.
Update Evergreen Content
Posting GREAT content is the goal here. While it’s essential to have a good quantity of content, making sure that content is high-quality is equally, if not more, important. That’s why it’s good practice to update old content at least once a year. Outdated and irrelevant information should have no place on your website, and keeping your content updated with the latest info and trends helps you to get the most bang for your buck out of that piece of content. It ensures that that content keeps working for you again and again in the future.
Your website has the potential to be a client-attraction machine. When was the last time you updated your website? That’s what I’m here for! Reach out if you’re ready for a website that helps you find more clients.