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How To Get Your Business Website Ready For The Holiday Season

by | Web Design

This time of year is exciting but can be overwhelming for small businesses. 

Lots of holiday shoppers head online to scope out a store before doing their Christmas shopping.

Did you know that 46% of consumers say that a website is the biggest determinant of whether they trust a company?

Having a website is a huge asset to your business this holiday season! Is your site ready to handle that traffic?

Does it make a great first impression?

Is it converting visitors into customers?

If your website isn’t designed to maximize potential sales then you could be missing out on more revenue this holiday season.

How to get your website ready for the holiday shopping season

Not sure where to start?

Here’s how to make sure your website is ready for the holiday shopping season.

Put your best offers at the top

You have an average of 3 seconds to captivate interest on your website, so put your BEST stuff up at the top. Put your most compelling offers at the top of your site – give them the good stuff right away.

Make sure your site is mobile-friendly

Last year  49% of holiday online purchases were done on mobile and 67% of all holiday digital traffic was also on mobile devices. That means that smartphone shopping accounted for $2.1 billion in sales. BILLION. Cash money. If your site isn’t optimized for mobile devices then it has the potential to turn off customers.

Read over your entire website

Now is the time to take an audit of your website. Make sure your copywriting is clear and concise and that you have all the information your website visitors need to make a purchase.

Read: How to write great website copy

The Bottom Line

Take time this week to get your website ready for the holdiay season. Put your best offers first, read through your copywriting, and make sure your site looks great on mobile devices.

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about

I’m Chaucee, a web designer and marketing expert with over 10 years of experience. Welcome to my blog where I’ll share my best web design tips and marketing strategies for entrepreneurs.

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