Have you ever tried to write a sales page for your services and feel like you have NO idea where to start?
Then keep this post handy because today I’m sharing powerful sales page copywriting prompts that will help you get to the root of your offer, why people should work with you, and how to write your sales page in a way that converts like crazy.
First, let’s look at what a sales page IS.
Your sales page (aka a services page) is the best opportunity you have on your website to introduce your services and compel your visitors to action (like submitting an inquiry or booking a discovery call with you).
It needs to be informative, persuasive, and authentic, all at the same time. That can be a delicate blend of both science, art, and sheer hard work. Which is where I come in! I help my clients by building high-converting websites that help them convert potential clients into paying clients again and again.
But if you aren’t at a place in you’re business where you’re able to get the professional support you need, then save this post and use it when you are writing your sales page.
Now, let’s get the prompts!
7 Sales Page Copywriting Prompts To Increase Conversions
01 | What problems are your ideal clients facing?
When you think about your ideal clients, what are they struggling with? What frustrates them to no end? Expressing empathy and being super clear on what your clients are struggling with shows potential clients that you understand where they’re coming from and that you’re uniquely equipped to help them with what they’re struggling with.
02 | Once they work with you, what will their life/business look like?
Here is where we’ll really want to paint the picture of just how impactful working with you can be for their business. After they hire you, describe how their life with change. Will they have more time? A brand they can feel proud of? Skills they didn’t have before? You can also share the real-life results that you’ve gotten for previous clients.
03 | What makes your offer different from every other offer similar to yours?
These days, there are plenty of choices when it comes to picking a graphic designer, virtual assistant, coach, etc for your business. So what makes you stand. out from others in your industry? You.
The point of this prompt isn’t to list out the nitty-gritty details of what’s included in your packages but why YOUR design packages are different from any other design package out there. Talk about the benefits, not the features.
For example, maybe you are uniquely positioned to help other creatives grow their business because you created your own successful creative business and have been on that unique path with those unique struggles.
04 | What results can potential clients expect from you?
What will they be able to do, learn, or achieve after they work with you? Get real specific here. The more detail you can paint, the more impact you’ll leave.
05 | What guarantee do you offer?
This section is important to put your reader’s mind at rest. How do you ensure results? Share about previous clients who have worked with you and been happy with the outcome.
06 | Who is this offer for?
In this section, describe your ideal client so they can self-identify. This also demonstrates that you know where they are and what they struggle with.
07 | What are the common objections you hear?
In this section, handle common objections you’ve come across.
- I can’t afford this right now
- I’m too busy
- Do I really need to spend money on something like this?
- I’ve spent money on something like this in the past and it hasn’t worked
- How much time is this going to take out of my week / add to my schedule?