So you’ve just launched your brand new website and you are STOKED. You want everyone and their mother to see it.
Launch day came and went, and then … crickets. Maybe your website traffic spiked for a little bit, but now it’s back to ho-hum status and you’re looking for a way to kick things up a notch.
Getting more website traffic is important to the sustainability of your business. Your website is often the first point of contact with potential clients but if they’re not even finding you on the internet then what’s the point?
Getting more eyes on your content and what you do will ultimately lead to more conversions, more quality leads, and more income.
Here are 6 strategies you can use to increase your website traffic.
Leverage Email Marketing
Email marketing is an important tool to use for your business. It allows you to regularly connect with your customers without having to work around an algorithm.
Once your new website is launched, make sure to tell your subscribers about it! You could do an email announcing your new website design, an email featuring a website tour, an email calling out your favorite parts of your new website, and weekly emails linking to all your helpful blog posts.
Publish Consistent Content And Market That Content
First and foremost the best way to climb your way up the SEO search results is to consistently offer valuable content that people are looking for. The keyword is consistency. That doesn’t mean posting every day, or even every other day. It could mean posting once a week, every other week, or monthly. Whatever schedule works for you, commit to it. Publishing new content on your website not only adds value to your domain, but it helps give you something to talk about on social media!
There are two types of advertising: paid and organic. Paid advertising is when you boost a post on Facebook or pay for advertising space on google. Google Adwords is a great way to get your business in front of people who are actively searching for a business like yours. And the great thing about AdWords is that is pay-per-click advertising (PPC advertising) which means that you only pay when someone clicks your ad link.
Create a Helpful Tool or Guide
A content upgrade is a piece of digital content (a checklist, a pdf, a planner, etc) that you offer as a download to your website visitor that is free and valuable. I’m not talking about fluff stuff here. It needs to be something that will make their lives easier, streamline their business, save them time, or teach them something they don’t know.
Make Your Website Easy To Use & Enjoyable
A huge factor of successful and high-converting websites is that they are easy and enjoyable to use. These websites are easy to navigate and pleasing to the eye. If your website leaves someone feeling good then they’re more likely to come back again and again.
Write Guest Posts
Writing a guest post for another website helps generate backlinks (links back to your website), boost referral traffic, and increase your SEO page rank. Do your research and contact websites that publish relevant content that your ideal clients would find useful. This can help you get in front of more potential clients and demonstrates your knowledge and credibility.
In order to get more quality website traffic, it’s important that your website is easy and enjoyable to use. Offering quality and consistent content can help you rank higher in search engines and attract more clients. Using tools like email marketing and social media marketing helps you connect with clients and point them towards your website. And if you have the means to create an ad spend budget, then paid advertising can be a great addition to your marketing plan! Keep in mind that every strategy (whether it be marketing, SEO, or blogging) takes about 3-6 months to start seeing real results. However, if you consistently put these 6 strategies into practice, then your website will be primed to actively generate quality leads and help you grow your business.