Do I even really NEED a website in 2023?

In 2023, there are so many ways to market your business. With a plethora of social media apps at our fingertips, you might find yourself wondering if you even need a website for your business.

While every situation is unique, if you’re looking to grow your business, reach new clients, and showcase your work, then investing in a website is a must.

Let’s explore the five ways a website helps build your business in 2023.

Your Website Is Often The First Impression

When people are researching a product or service, they’re likely to start with a search engine. When they land on your website, that is the first opportunity you have to make a good impression. Let’s make sure it’s a good one!

A Website Makes You Look Professional and Legit

Having a website, your own stamp on the internet, demonstrates legitimacy. It shows that you’ve invested in your own business and you’re actively operating.

A Website Makes Your Business More Discoverable

What is the first thing you do when searching for a local service provider? Google it! Your customers are doing the same thing. Having a website puts you where your clients are looking. We all love word-of-mouth leads, but if you’re looking to expand beyond your personal network, having a website is a must.

A Website Builds Your Credibility

On your website, we can share client testimonials and product reviews, showcase your work and share your services. Your website is where you get to SHINE.

A Website Makes it Easier for Clients to Reach Out to You

If a business is hard to get in touch with, I guarantee you that clients will opt for the easier route and reach out to a competitor who makes it clear how to get in touch.

Final Thoughts

Having a website for your business helps you demonstrate credibility, look professional, reach more potential clients, and leave great first impressions. However, building a high-converting website is a nuanced blend of science and art. That’s where I come in! I build my clients websites that work just as hard as they do to grow their businesses. Want to learn more? Learn how I approach web design here.

Photo by Brooke Cagle on Unsplash