Having an outdated website can hurt your business just as much as not having a website at ALL.
Your website is often the first point of contact your business will have with potential clients.
And if it’s not making a great first impression, presenting you like the professional you are, and demonstrating that you are knowledgeable and trustworthy, then your website is doing more harm than good for your business.
Since technology and web standards change regularly, that means your website could lose functionality, not look good on mobile anymore, and come across as outdated and ineffective to prospective clients.
It’s no secret around here that I believe your website should be working JUST as hard as you are to grow your business.
That means presenting you professionally, selling your services on auto-pilot, and helping you attract more clients so that you can book more projects and grow your business.
And if your website hasn’t been updated in a while or it’s been a couple of years since a re-design or refresh, it’s time to consider bringing your site up to speed so that you stay competitive in a saturated market and stop alienating customers with a clunky website.
You’ll lose out on mobile customers
Did you know that over 60% of website visits happen on mobile devices? That’s the majority of your website traffic!
When your website doesn’t look good on a mobile device, the chances of a potential client sticking around and figuring out how to navigate it are slim. They’re going to go somewhere else!
No one wants to fight with a web browser on their phone. Talk about frustrating! The bottom line is, if your site doesn’t look good on mobile, then it’s turning away potential clients and decreasing your website traffic. (Also search engines knock you down a few points in search results for this!)
It makes your competition look better
Imagine this…when you’re doing research on a company to hire for a service you need and you come across a website that is hard to view and navigate, you’re going to hit that back button FAST and search for another similar search results right?
No one wants to spend their hard-earned money with a company that looks old and outdated. If your competitors give potential clients a great experience with an up to date website that is eye-catching, informative, and easy to use, then it makes them look more trustworthy and overall more competent.
When your website is well designed and strategically built, then it can help you stand out in a competitive market.
You won’t turn up in search results
You might have wondered why your website isn’t showing up in search results. It can be for a number of reasons and one of them might be that you’re using oudated SEO practices.
SEO (search engine optimization) standards are constantly changing. If your site hasn’t had an SEO audit in over a year then it’s definitely time to review that part of your site.
SEO practices that worked one, three, five, or ten years ago no longer work today. Updating your site’s SEO functionality regularly is crucial for staying at the top of search results.
It hurts your first impression
Now more than ever customers are going online to research a company before picking up the phone or visiting in person. So that means your website will be the first point of contact you have with a potential customer more often than not! You want that first impression to be amazing, right?
When your site looks like it’s from 1999, your credibility is diminished and it looks like you just don’t care or have the ability to present your business professionally. Your quality as a company seems questionable even if you are really passionate and qualified at what you do!
Your website is really another member of your team, one that doesn’t sleep and has the potential to work around the clock to make great first impressions and convert visitors into customers. But when your website is outdated, it’s more likely to be holding you back than helping you out.
The Bottom Line
Having an outdated website just isn’t good for your business. In fact, sometimes it’s even worse than having no website at all! However, no matter what your website looks like now, your website has the potential to be a contributing member of your team. To help you generate more leads, book more sales calls, and grow your reach.
Are you ready for a website that helps you grow?
This is exactly how I help my clients! I believe your website should be hustling JUST as hard as you are to find new clients, convert them into booked sales calls, and increase your reach and impact.
I build high-converting websites that help my clients book more discovery calls and land more projects through high-conversion design and copywriting. And I’d love to help you generate the same results!
Each week I set aside time on my calendar to chat with entrepreneurs, just like you, about the potential results your website can generate for your business. Take advantage of this opportunity to get specific feedback for YOUR site and book your call today!