If you had told me 4 years ago that mindset was going to be the biggest thing holding me back and the key to moving my business forward, I would have looked at you verrrrry skeptically.
I’ve never been a big woo-woo person but after the pandemic and working with my own business coach, my mind started to open up and see things differently.
You’ve problem heard the saying that our thoughts create our experiences. But you might be unconvinced. Think of it this way. If we think someone is being deliberately mean by cutting us off in traffic, then we’re likely to get angry. However, if we realize that act as separate from ourselves and that the person might have a different motivation than personally attacking us, that changes our experience.
Your Worth Does Not Have A Dollar Value
It’s easy to feel good when you’re booking projects left and right and money is flowing freely, however, we’re all familiar with the dreaded dry spell. Depending on what industry you’re in there are probably going to be times when you’re booked out and times when you have more availability than you’d like. Equating your self-worth with how much money you make each month is an unhealthy connection to make. Not only is your worth not tied to a dollar amount, but when that dollar amount fluctuates so will your self-worth.
Selling Feels Slimy
This is one of the biggest and most common mindset hurdles that entrepreneurs have to work through. A lot of us creatives got into this work because we love doing the work. But part of paying the mortgage and putting food on the table is making money. And part of making money is selling your services. A big part. But selling doesn’t have to feel slimy. In fact, at the heart of sincere selling is the intention to help your clients achieve their goals. Making sure your services are visible is not a slimy offering, but actually helpful for potential clients who are looking for someone who does what you do! And when it comes down to it, if you sell with integrity and sincerity, you won’t be selling in a slimy way. It’s just not in your nature.
The Hustle and Grind Mindset
You do not need to work 24/7 for your business to succeed. I used to think that if I wasn’t constantly thinking about or worried about my business (even post-work hours and on the weekends) then I was missing opportunities and not maximizing what I could be doing to book more projects and get more clients. While there are times in business when more hours are required (for example, when you’re launching a product) a healthy and sustainable business with good growth trajectory doesn’t include you working yourself to death as the basis for getting results.
There is no one right way to build a business. Working 24/7 doesn’t have to be the key to your success. Cultivating your entrepreneurial mindset will help you weather storms, show up confidently, and serve your clients as your best self. Set aside time this week to work on your mindset and identify areas for growth.