As an entrepreneur, you wear many hats. You’re the CEO, marketing manager, content creator, accountant, and everything in between. When it comes to your website, you may be tempted to take the DIY route to save some money in the short term. However, hiring a professional web designer can help you find more clients, make more money, and grow your business while you sleep.
Have you wondered if it’s time to invest in hiring a professional web designer? Let’s look at all the ways a web designer can help catapult your website’s performance and bring you the REAL results you need – like more website traffic and more inquiries.
12 Reasons to Ditch DIY Websites and Hire a Web Designer
If you’re tired of struggling with a DIY website that isn’t bringing in any new business, then keep reading because I’m sharing twelve compelling reasons why hiring a professional web designer is worth every penny – and why it’s time to ditch your DIY website ASAP.
A Web Designer Is Invested In Your Sucess
As a web designer, I want to see my clients succeed. I’m invested in the real results their new website will produce for their business. I’m not here to just design pretty websites and call it a day. As an entrepreneur myself, I understand how important it is to have a website that is actively bringing in new leads, attracting dreamy clients, and landing more inquiries in your inbox.
Gone are the days when just a pretty ‘ole website template would do. These days, to stand out online, it takes strategy and user-focused design to have a website that contributes to your bottom line. As a web designer who has navigated the digital landscape for over 10 years, I know what it takes to design and develop a website that gets you the real-life results you need.
Avoid Pitfalls and Stop Overpaying For Features You Don’t Need
With endless options available, it can feel overwhelming to navigate where you should buy your domain, what software you should build your website on, and what website hosting is the best bang for your buck. When you work with an experienced web designer, they steer you in the right direction and help you avoid common pitfalls when it comes to purchasing web services like a domain, hosting package, or software. Gone are the days when you overpay unknowingly for unnecessary bells and whistles that only bloat your costs and don’t contribute to conversions.
You’ll Save Money…In More Ways Than One
A professionally built website is an investment in your business that will ultimately pay for itself.
Think about it like this. Say your web designer is quoting you $3,000 for a complete redesign of your website. You’re a brand designer that quotes $1,500 for a brand design project. That means you’ll only have to book two projects per year to pay for your new website design that already is primed to bring even MORE inquiries to your inbox. Not to mention a good design will be one that can grow with your business. So instead of having to purchase a new website template every year, a great web designer will build you a website that can grow with your business – ultimately giving you big savings in the end.
Another way you’ll save money by hiring a web designer is that you won’t be paying for features you don’t need.
Web designers understand the lingo of the industry and have experience in knowing what is necessary and what is not. They’ve also worked with lots of different software and hosting providers over the years, so they know which ones are best and which ones to stay away from. No more paying for overpriced products or hosting plans!
You’ll Save Time
While many good DIY website builders have landed on the market aimed at users with limited to no technical knowledge, hiring a professional web designer will save you an immense amount of time from researching software, understanding how hosting and domains work, and knowing what you need and what you don’t. Harnessing that expertise allows you to skip the steep learning curve that comes with building a website from scratch yourself.
Working with a professional web designer also frees up more of your time to dedicate to other essential tasks of running your business – like managing projects, communicating with clients, streamlining your processes, and creating content for your marketing channels.
Ultimately, you’ll be saving endless hours of troubleshooting tech glitches or learning new software, which leaves you more time to focus on what truly matters: spending more time doing the work you love.
As your business grows, so should your website. Hiring a web designer not only enhances the aesthetics of your website but also plays a pivotal role in making it more scaleable for the future. When a web designer develops your website, it will be built with clean code structures and efficient frameworks that can grow and adapt as your business expands. This results in faster loading times, smoother user experiences, and improved search engine optimization (SEO) capabilities – all critical factors for scalability.
By collaborating with a web designer, you gain access to their creative vision while ensuring that the architecture is adaptable enough to accommodate future additions or changes effortlessly – be it incorporating new features or scaling up capacity during traffic spikes.
They Help You Stand Out
When it comes to having a website that looks professional and functions well, it takes more than just slapping some text and images together.
A great web designer will have expertise in both design and development, as well as marketing strategies such as buyer psychology and user experience design, so they can create a website that not only looks great but also works well.
DIY websites often lack the design and development expertise of a professional web designer, which can ultimately hurt your business. Hiring a web designer is an investment that will pay off in the long run by helping you create a website that looks great, works well, and attracts more clients on repeat. When you have a professionally designed website, you’ll look polished, professional, and like you believe in what you offer because you’ve invested in your own business through a stunning website and user experience. This will set you apart from the competition and give visitors a positive experience on your site. First impressions matter, and if your website looks amateurish, potential customers will move on to a competitor’s site.
You’ll Have Brand Consistency Across Platforms
Brand consistency is essential when marketing your business online. It builds trust with potential clients by establishing familiarity with your brand values as well as making your brand more easily recognizable in an increasingly competitive and over-saturated digital landscape. Whether to come to your design with a fully formed brand identity or need help with painting the vision for your website, web designers are experts in design theory, color theory, typography, and layout techniques.
You’ll Get Faster Results
You need to start booking more projects like YESTERDAY. So having a high-converting website is at the top of your list. Hiring a professional web designer can significantly accelerate the results you see from your website, leading to improved conversion rates, increased inquiries, and ultimately more income for your business. The sooner your high-converting, professionally designed website is live, the faster you’ll start seeing those results. DIYing your website takes more than five times longer than the average web designer takes to build a website. That’s valuable time you could be online connecting with potential clients!
With web standards always changing, it can be hard to keep up with the newest evolutions in security practices and technology when you’re trying to run a business! That’s when having a web designer comes in handy. Instead of trying to stay up to date on the latest web security protocols, a professional web designer stays well-versed in various security protocols and technologies so you don’t have to worry about your website being hacked or taken offline.
From analyzing potential vulnerabilities within your website’s code to implementing advanced secure socket layers (SSL) and more, a web designer’s expertise in added security and maintenance protocols protects your website from being exploited by malicious attackers and ensures your sensitive data remains safeguarded from prying eyes.
Mobile-Friendly Design and QA Testing
One essential element of high-converting websites is having a mobile-responsive design. It’s a worldwide web standard, and not having a mobile-responsive website is leaving a bad impression on your company and ultimately costing you business because no one is going to wait around to struggle with a website that’s not working well; they’ll move on to your competitor’s site that makes it a breeze to navigate! It’s not worth taking the chance of alienating potential clients with a website that doesn’t work properly across all browsers and devices. Web designers know how to make sure your website looks good everywhere. That means adapting and testing their design to ensure they are mobile-responsive and conducting Quality Assurance testing to ensure that everything is functioning as it should.
In addition to making a good first impression, a mobile-responsive website design is more favorable to search engines. Search engines like Google prioritize websites that offer a seamless experience and are fully functional across all devices. Therefore, when your website is not mobile-responsive, it can significantly suppress your website’s visibility within organic search results.
Ultimately, having a website that is not mobile-responsive and rigorously tested prior to launch can hamper your organic search results, decrease customer satisfaction, and limit future growth opportunities by alienating a substantial portion of potential clients viewing your website on mobile devices.
Web Designers Can Help Your Website Turn Up In Search Results
Search Engine Optimization (SEO) is all the rage these days, and for good reason! Optimizing your website for SEO attracts more traffic to your website and also helps you reach the right audience who are actively searching for a service like yours. Starting off a new website design with an SEO plan and strategy in place will set you up for success in the future. And, if you want to work with an SEO specialist in the future, the basic structure is already set up on your website for them to work with and optimize.
Increased Traffic and Conversion Rates
As I’ve demonstrated above, having a well-designed and developed website that is SEO-optimized, mobile-responsive, visually appealing, and functional can result in increased conversion rates and more website traffic – which is exactly why you have a website in the first place! To grow your visibility and find new clients.
Having a DIY website that isn’t representing you professionally and isn’t generating the results you need (like attracting new clients and generating new leads) is ultimately holding you back from reaching your income and business goals.
Your website has the potential to be a highly valuable lead-generating and money-generating tool for your business!
Web designers can help you go beyond what any DIY website attempt could achieve. So why struggle alone when you could catapult your website’s performance by working with a professional web designer?
Are you done with DIY websites and the results they bring?
Book a free consult call with me today!